Your Passion, Our Purpose.

The Office of the Assistant Secretary for Health (OASH) is a government agency you may not know by name—but its mission to improve the health and well-being of Americans impacts our daily lives.

Our challenge was to increase awareness of the agency, highlight its mission, and develop a recruitment campaign to attract future talent.

We took a multi-faceted approach. Through a brand audit, stakeholder interviews, and strategic workshops, we uncovered what motivates OASH’s workforce. From these insights, we developed the campaign theme: “Your Passion, Our Purpose.”

Authenticity was key. We refreshed OASH’s visual identity to feel bold, modern, and people-forward. To ensure the brand voice and visuals reflected the people behind the mission, we featured real OASH staff in campaign videos and photography. The creative suite included recruitment videos, fact sheets, event materials, handouts, and other collateral. We strengthened their online presence with a website refresh, social media assets, and customizable templates. We also built an image library and provided brand guidance, empowering the agency to sustain the refreshed look and feel long-term.