Be School Bus Smart.

Rural roads have unique transportation safety risks to students. 25 million children ride school buses to and from school each day. These students are presented with 50 million situations that potentially expose them to divers who are distracted or speeding. Students who live in rural communities have unique challenges that pose a great risk to their safety. Children as young as age 5 travel on roads with few or no sidewalks and often walk longer distances to a bus stop along a rural highway.

Leading a team of art directors, illustrators, animators, and writers, our challenge was to create an engaging and educational campaign reaching motorists, bus drivers, students that ride the bus, and parents of school bus drivers on safety tips that are unique to rural bus drivers.

Bilingual materials included animated videos, billboards, social posts, activity sheets, posters, infographics and a variety of other materials to share safety steps to school aged children and their parents, drivers, and school bus drivers.

Campaign expected to go live Fall/Winter 2025.