AmeriCorps

Volunteerism in the U.S. had dropped to an all-time low, with only 34% of Americans aware of AmeriCorps. Fewer people were stepping up—and even fewer knew they could do so in their community or explore a new part of the country. We created a national advertising campaign for AmeriCorps, including messaging, a cohesive brand platform, a storytelling video series, and public service announcements, to raise brand awareness of the program. Efforts increased website traffic and applications to the program, and over 1,000 photos and 100 videos were captured across more than 20 locations in 3 years.